SEO Course Contents

Course Outline (Module wise)\

Duration :40 hr.

Module 1

  • Concepts of Marketing
  • What is Internet Marketing
  • How different it is from Offline Traditional Marketing
  • Market Analysis
  • Understanding SEO
  • Understanding Keywords
  • Selecting Keywords

Module 2

  • Onpage Factors
  • Creation and Importance of Title
  • How to create Meta Tag
  • Understanding Site Structure
  • Web site Content Optimization
  • Keyword Density
  • Structure Analysis of URL
  • Creating the Content
  • Optimization of Images

Module 3

  • Creation of HTML Sitemaps
  • Creation of XML Sitemaps
  • Application of Robots.txt
  • Cannonical Issue
  • Indexing in Google
  • Supplimental Index
  • Breadcrumb Navigation
  • Over optimization of Content
  • Black Hat SEO – What should not be done

Module 4

  • Offpage Factors
  • Understanding Links
  • Search Engine Submission
  • Article Submission
  • Press Release Submission
  • Directory Submission
  • Link Building
  • Forums Building
  • Blogs Commenting
  • Posting Free Classifieds

Module 5

  • Google Mapping/Listing
  • Social Book Marking
  • RSS feeds
  • Video Optimization
  • Guest Blog Posting
  • Web2.0 Links
  • Understanding Social Signals

Module 6

  • Site Analysis
  • Competitor Analysis
  • Back Link Analysis
  • Understanding Google Webmaster Tool
  • Understanding Google Analytics
  • How to prepare Reports
  • SEO Tools and its utility
  • SEO Strategy Planning

Module 7

  • Real LIVE  Project